Sizes
[...] one marketing strategy to get people to buy more stuff is to manipulate sizes. In the case of clothing, companies often use “vanity sizing,” labeling clothes as a smaller size than they really are. Food serving sizes have followed a form of vanity sizing of their own, with portions getting larger over time. Ben Ostrowsky sent in a great example of changing norms of consumption, highlighting the enormous increase in what is considered a standard serving of soda.
