Social Economics
At a minimum, businesses are starting to realize that checking-in, Tweeting, Liking, and sharing are forms of social currency as well as a personal endorsement. Recognition is the least that a business can do to attract and incentivize social consumers. Introducing special offers and rewards is how we amplify these lucrative endorsements, extend brand reach and transform businesses into social objects where everyday people contribute to ongoing presence in social streams. The benefits are not only mutual, they are empowering.
Read the entire piece over at Brian Solis
